PARTNERSHIPS

Lay’s Potato Chips

Party Fowl was chosen to be one of four Lay’s Flavor Icons in their summer 2020 national release.

“When we found out we were selected it was just pure shock. The fact that our brand would be featured nation-wide with Lays was just overwhelmingly amazing,” says owner, Austin Smith. “The process was impressive. We flew in to Dallas, went to their facility and made our Nashville Hot Chicken. Their team turned it into a chip so quickly and we couldn’t have been happier.”

The Nashville Hot chips sold out quickly across the nation. People from coast to coast were dying to get their hands on these chips. “I have family and friends spread across the country and they were sending me pics of them eating them at home or a pic of the display in the store,” says Smith. “It was really surreal. I think it definitely exposed more of the country to our brand. And that’s good…because we are looking forward to growing outside of our state lines and bringing our taste of Nashville to other parts of the country. Hopefully there are plenty of folks who have at least heard our name or tasted these chips.”

PARTNERSHIPS

Dill Pickle Kölsch

In July 2020, Party Fowl partnered with friends at local TailGate Brewery to bring Dill With It! Dill Pickle Kölsch: “a light-bodied German-style golden ale with slight malt sweetness on the front, and a hint of salty tartness with a fast, dry finish,” according to TailGate.

For Nashville Hot Chicken-lovers and dill pickle-lovers alike, this salty, tangy kölsch is the perfect thirst quencher and heat-killer. “What is the only way to eat Nashville Hot Chicken?” owner, Austin Smith, asks. “With dill pickles and a piece of white bread,” which is how the idea for the beer was born.
TailGate Brewery has been a friend and partner of Party Fowl for some time, and when Austin presented the idea, they did not hesitate to jump on the collaboration.

Party Fowl gathered and saved gallons upon gallons of pickle juice for this beer, and the brewmasters at TailGate did not stop until the recipe had the perfect pickle ratio. The initial release in July 2020 sent pickle-lovers swarming to the TailGate taprooms and Party Fowl restaurants for a taste of this pickle-y goodness, and supplies sold out quickly. Recently, in April 2021, the newest batch of Dill With It! was released, and they are available on draft and in 16oz 4-packs at all TailGate taprooms & Party Fowl restaurants, while supplies last.